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Dos Equis Retires ‘The Most Interesting Man in the World’


Say adiós to “The Most interesting Man in the World” as Dos Equis is dumping Jonathan Goldsmith, the gray-haired spokesman. The 77 year old actor has appeared in Dos Equis ads since 2007 but now it seems the brand is making changes to attract younger drinkers.

The Most interesting Man in the World will go out with a bang in his last commercial as he will be shipped off in a rocket on a one-way trip to Mars. As the rocket takes off he will for the last time say the beer brands slogan “Stay thirsty, my friends.” But who will replace The Most interesting Man in the World? Apparently a replacement for Goldsmith has been chosen but has not been revealed. Regardless The Most interesting Man in the World will go down as one one the most iconic character in advertising. Adiós amigo, fue un placer!

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