It seems like everyone’s trying to get on the Latino boat nowadays. Yesterday it was The Huffington Post announcing that they are launching El Huffington Post in Spain (still not a joke). Today, it’s Hulu’s, the online video service, turn to go after those sweet Hispanic ad dollars.*
From Hulu’s P.R. people:
“With the launch of “Hulu Latino,” users of the Hulu Plus subscription service will be able to find and enjoy hundreds of hours of current and classic Spanish-language programming, including the entire current season of primetime TV shows from Univision, Galavision and Telefutura. Users of the free Hulu service now have next-day access to a selection of popular current season programming, including recent episodes of popular favorites like La Fuerza del Destino, Aqui y Ahora, Protagonistas and Noche de Perros. Hulu Plus subscribers will be able to watch all the content available on the free Hulu service through any Hulu Plus enabled device.”
The online video service also announced that they have partnered up with eleven Latin American content producers: Azteca America, Butaca, Caracol Televisión, Comarex, Estrella TV, Imagina US, Laguna Productions, Maya Entertainment, RCTV, Todobebé Inc, and Venevision.
That’s a whole lot of telenovelas.
Here’s my take on it:
I’m genuinely happy that Hulu recognizes the importance of the Latino market. It’s a smart move on their part to at least get a foot in the door, something their competitor Netflix has yet to do**.
The real problem for Hulu is how they plan to bridge the cultural gap between older and younger Latinos. Their current available options are largely consumed by older Latinos. This service would be perfect for my parents if they were computer literate (they’re not). For me personally? Not so much.
I don’t watch Univision programming for a reason (unless I’m visiting my parents, in which case I have no choice but to put up with Don Francisco and his perverted “old man” hijinks). The fact that their programming is now available won’t change that. Combing through the list of programs currently available on Hulu Latino, I only came across one show I would watch with frequency (in case you’re wondering, it’s Chespirito).
It’ll be very interesting to see how Hulu Latino evolves from here. I won’t necessarily watch your programming quite yet, but I’m very happy you’re trying. A+ for effort.
*Yes, I’m fully aware that I manage a site that was partially created for that purpose, so don’t call me a hypocrite because I’m already doing that for you.
**Netflix did announce that they’ve expanded their service to Latin America. This is not the same thing. Latin American streamed content isn’t available to U.S. consumers, save for a couple of films here and there. Netflix’s strategy, however, will pay off if they’re making the content U.S. consumers get to Latin America. One only needs to look at the films that topped Mexico’s box offices to see that language and culture don’t factor in.