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Latino Social Network QuePasa Buys MyYearBook

by Lucas Molandes

Ten years ago, if you wanted to watch a movie or, say, stalk someone, you had to get out of the house to make that a reality. Now, thanks to the Internet, you can do both from the comfort of your own parent’s guestroom (pants optional). Last month, the Latino social network, Quepasa, purchased the U.S. based myYearbook for $100 million. (Only 18 million cocaine-laced dollars actually traded hands. The other 82 million came in the form of cold, hard Quepasa common stock.) The goal of the merger was to help create a product that might one day be the market leader in social discovery.

Some of you may not be familiar with myYearbook. Well, Methuselah, that’s because you’re old. But don’t feel bad. After a certain age, having myYearbook in your Internet search history could be difficult to explain to the authorities. I don’t hang out at myYearbook for the same reason I stopped going to high school after six years. I’d out grown it.

MyPoint? MyYearbook is the Leif Garrett of social networking (he’s still cool, right?). Teenagers flock to the site, which averages over 1.2 billion page views and 1 billion mobile views per month. And of course teens are the primary demographic: yearbooks are for children who don’t realize their youth will mock everything about them one day. We all know “Most Likely To Succeed” is a nice way of saying “Future Night-Shift Manager At The Waffle House.” So let the kids smile and update their statuses. Someday soon, myYearbook will be a mausoleum for their fleeting youth.

But I’m not bitter! I’m glad the barely-old-enough-to-be-drinkers who started the company are multi-millionaires!

Also, based on the picture above, I’m glad Quepasa purchased myYearbook; the website could definitely benefit from some diversity. A bland teenage girl in a power-suit? A generic, Dexter-like sociopath? Scrabble! I can’t tell if this is a social networking hot-spot or a place to pledge celibacy until marriage. But seriously, what kind of WASP culture is myYearbook marketing itself to? I’ve rarely seen faces that white outside of street-miming or a bukkake flick.

But seriously, it’s nice to see a company out of South America acquiring a chunk of virtual U.S. real estate. Manifest destiny started with the new world, and now it has taken to the digital realm. With the power of 70 million combined users, acquiring myYearbook could be Quepasa’s Louisiana Purchase.

via Market Wire

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