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Marlboro Man Dies From Smoking Related Diseases

From 1954 to 1999, the Marlboro Man was an American icon that helped sell millions of cigarettes across the world. Philip Morris & Co. had originally introduced the Marlboro brand as a woman’s cigarette in 1924.

In the 1950’s the cigarette industry began to promote filtered cigarettes, due to the emerging harmful effects of smoking thinking that filtered cigarettes were safer. A market research in the 1950’s, showed that men started to switch to filtered cigarettes, but did not want to be seen smoking  cigarette marketed to women. Philip Morris then came up with the idea to create a masculine image of a cowboy which would be the new image of the new Marlboro. Throughout the decades there have been several actors who have playing the Marlboro Man, but from 1978 to 1981, Eric Lawson was one of the most iconic Marlboro Man. A smoker since the age 14, Eric had had great success in the short  3 years playing the rugged cowboy synonymous with the cigarette brand.  He also landed small parts in TV shows, The Streets of San Francisco, Charlie’s Angels, Dynasty and Baywatch. Lawson isn’t the only former face of Marlboro to die from smoking related diseases, Wayne McLaren, who appeared in Marlboro print ads, died of lung cancer in 1992, and Dave McLean, who appeared in print and television spots, died of lung cancer in 1995. Eric Lawson passed away earlier this year at his home in California.

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