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Pizza Patrón’s Latest Dish Causes Controversy


Are you awesome enough to eat the newest pizza from Pizza Patrón? Wait. Let me rephrase that. Are you chingón enough to eat Pizza Patrón’s newest pizza: La Chingona? Well, that’s exactly what Pizza Patrón is asking customers in its latest advertisement campaign set to air in selected areas starting on March 31st. And it’s exactly that question that’s causing networks to refuse the airing of Pizza Patrón’s latest ad campaign.

Pizza Patrón Topped With Controversy

For typical English speaking customers, the name La Chingona, may not sound like a bad word. In fact, the word might even sound romantic. Maybe it’s something you’d name your boat or car. Well, people who do speak Spanish, or those who have overheard their Latino neighbors during sexy time, know the word means something that could be entirely unsuitable for advertising. I’ll give you a hint, it means “f$#k.” Here’s another hint, the word means “cool” or “tough” or “awesome.” Depending on who you’re talking to, the words mean different things.

The great thing about Pizza Patrón naming their pizza “La Chingona” is that it shows a great understanding of who their core audience is: Spanish speakers. This isn’t the first time the company has gotten into hot water for having the cojones to advertise like this. Back in 2007, the company received tons of backlash for accepting pesos as payment. Some people went so far as to send death threats to the awesome company. Recently, Pizza Patrón offered free pizzas to anyone who asked for them in Spanish. If you’re curious, the company has recorded record sales over the last few years.

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