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Shakira Pandora Campaign

La cantante Colombiana has landed a new role with jewelry brand Pandora, celebrating multifaceted women.

Pandora had signed Shakira for a year-long partnership that will see her represent the brand, which is famous for its charm bracelets, and encourage women to express themselves. Further details about the collaboration are being kept under wraps for now.

“Each of us have different ways of telling our story; I’m happy to have joined forces with a brand like Pandora and love that their collections allow people to make their own unique designs that speak to who they are,” the Latin Grammy Award winner said in a statement.

Shakira is not the first famous face to join forces with Pandora. Singer and actress Ciara was unveiled as a brand ambassador last year, while country music artist Kellie Pickler, actress Alyson Hannigan, US Olympic gymnast Aly Raisman and former figure skater Gracie Gold have all previously lent their star power to various Pandora initiatives and campaigns.

Since being founded in 1982, the Danish jewelry brand has gone on to carve out a global reputation for its playful, affordable jewelry lines, and now retails in more than 100 countries.

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