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Super Bowl XLVIII Advertisements Valued At 4 Million Dollars


Super Bowl Sunday is the one day of the year when we put aside our hatred of television commercials and give them near god-like status. And for good reason. Even if you do not have a dog in the fight, advertisers know you’ll be watching the game. And at a price tag of four million dollars for a 30 second spot, those same advertisers will try their hardest to give us commercials good enough to make Don Draper applaud. And if they can’t achieve that, hopefully their commercial will be so terrible that it goes viral like Rebecca Black’s “Friday”. As long as we’re talking about their commercial on Monday, they’ve done their job.

While four million may seem like an outrageous price tag, the coveted Super Bowl advertising spot has always fetched a premium price. During Super Bowl I, the average 30 second commercial spot cost 45,000 dollars. That was a lot of money then, and it’s still a lot of money now (nearly 320,000 dollars in today’s money). By comparision, Robert Rodriguez’s first movie – El Mariachi – cost just under 7,000 dollars to make. Not only was that movie way longer than 30 seconds, but it also didn’t have a half time special featuring an Elvis impersonator doing card tricks (this actually happened). These days, companies drop nearly 133,000 dollars per second so we can watch Coke addicted polar bears slide down hills of snow and talking babies give us advice on how to trade stocks online (which, by the way, if a baby ever gives you stock trading tips, ignore the little mouth breather. THEY KNOW NOTHING).

Love ’em or hate ’em, these commercials add to the overall appeal of the Super Bowl. Let’s take a look at some of the best commercials that debuted during the Super Bow spectacle. Beware: you might have to skip past a bad YouTube advertisement to get to the good ones.

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