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Ubisoft To Release Call Of Juarez: The Cartel


Our good friends over at Game Front clued us on this doozy of a development: video game publishing company Ubisoft is set to release a new video game called Call Of Juarez: The Cartel, a first person shoot set in the narco-infested streets of Ciudad Juarez, Mexico. In the last couple of years, the Mexican city has become the unofficial homicide capital of the world thanks to a huge turf war between two major drug cartels. Needless to say, people are pissed.

Below is Ubisoft’s description of the game [ed. note: bolded text is their emphasis, not ours]:

“This first-person shooter brings the lawlessness of the Old West into present day. You’ll embark on a bloody road trip from Los Angeles to Juarez, Mexico immersing yourself in a gritty plot with interesting characters and a wide variety of game play options.

Take justice into your own hands in this modern Western shooter.

Unsurprisingly, local Mexican officials are outraged. So angry, in fact that the the state legislature of Chihuaha (where Juarez is located) has unanimously passed a resolution that would ask the Mexican interior department to ban the game outright. The ban, of course, is to protect the children (won’t someone think of the children!). Below is the state’s congress leader Enrique Serrano talking to the AP:

“Children wind up being easily involved in criminal acts over time, because among other things, during their childhood not enough care has been taken about what they see on television and playing video games. They believe so much blood and death is normal.”

Okay.Before we go on, the Mexican legislators in question need to do the following: 1)Shut their indignant trap holes 2) Stop wasting their time on passing idiotic resolutions, and 3) Do their damn job as elected officials (who likely got their gigs via bribery) and do something about the thousands of people killed in the last couple of years. The supposed ban is obviously a “hey, they’re making us look bad!” move that accomplishes nothing. Besides, everyones knows that the Streisand Effect dictates that the more you try to prevent people from seeing or knowing about something, the more popular it becomes.

Still, they do have a point. Ubisoft is straight up being exploitative. Call Of Juarez: The Cartel is shamelessly trying to capitalize on a major, ongoing humanitarian crisis. By putting out this game, they will dehumanize the thousands of people who have lost their lives in the last four years and trivialize the people of Juarez. To say that it’s for entertainment purposes only is both disingenuous and insulting. We have an idea for you, Ubisoft. Follow up Call Of Juarez: The Cartel with a game about the genocides in Darfur. You guys would make a killing!

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