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This Walter Mercado Doritos Commercial Is Everything


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When I was growing up there was one source of information that my abuela trusted above any other. No it wasn’t CNN or Jorge Ramos, it was Walter Mercado. The flamboyant Puerto Rican astrologer and psychic was a mainstay of Spanish language TV in the 80’s and 90’s. He would come on Univision or Telemundo in his flowing sequin capes and tell us what the future held for us. We’ve written about him many times before. Ill health has kept him out of the spotlight in the last few years…until now.

This commercial for Doritos is perhaps the greatest ad ever created. In it, Walter is at a fitting for one of his golden suits when he spots a golden astronaut outfit. He then imagines himself blasting off into space with a bag of Doritos and a dream. Then it gets even weirder. It’s heartening in a time of suffering and worry like we are living in today that Walter is still with us and watching the stars for a sign of hope.

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