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AeroMexico Ad Trolls Border Wall Debate With Mexican ‘DNA Discounts’

The Mexican Airline AeroMexico unveiled a TV commercial called “DNA Discounts,” which offers discounts on flights to Americans who can show by taking a test that they have Mexican DNA. The video clip recently went viral days into the longest government shutdown in history due to a fight between Trump and congressional leaders over funding for a wall along the border between U.S. and Mexico.

The commercial at first appears to attempt to boost tourism to Mexico but then the ad is used to examine tensions between the two countries. The promotion is specifically targeted at states in the Western United States, including Arizona and Utah.

Several interviewees express their dislike for Mexico and had no interest in visiting even though they enjoy burritos and tequila. That all changes when the big reveal comes in.

The same people are told on-camera what percentage Mexican DNA they have. Some are dismayed, others confused. One couple looks pleasantly surprised at the news, with the husband teasing his wife about his percentage being higher than hers.

It is interesting to see how people who at first disliked and had no interest in visiting Mexico change their mind when they are told they can get a discount to visit Mexico.

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