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Selena Gomez Has a New Puma Collaboration

Selena Gomez is dipping her feet into sneaker design as the singer is collaborating with the classic sneaker brand Puma. Her first sneaker is a sleek, all-white style, known as the Phenom Lux, which comes with gold accents and a removable ankle bracelet. The new shoe is best worn with a pair of Puma’s new sheer windowpane socks which Selena also created. In an interview she talked about the sheer sock, “I’ve been wearing some fun socks with my sneakers, and it just makes me feel a little bit more feminine.” 

The Phenom Lux is the latest addition to her ever-expanding footwear collection, which has around 50 pairs in a mix of styles and colors to suit her every mood.

“My hair, my clothes, my shoes—it’s always a reflection of what I’m feeling for that day,” Gomez said. For the moment, it’s sneakers. “They’re definitely dominating. My security [staff] wears them, my best friends wear them, and it just feels easy.”

For those interested in her new kicks or socks, the Phenom Luz sneakers will cost you $110 and the sheer socks $14. Both will be released on April 6 exclusively at Puma stores and at

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